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Soft Drink Advertising Items

AM Transistor Radio, Bottle of Coca-Cola, NM.

I say near mint only because we did remove the little paper dot over the screw in the bottom of the bottle, which was intact when we acquired this.  We felt as though we had to know for certain if the radio worked before we were comfortable selling it, and the dot was the indicator that this had never had a battery put in it before.  Happily, it does indeed work!  It has been a couple of years since I have seen one of these, and a good many collectors haven't ever seen one at all!  In the close up picture of the Coca-Cola side of the bottle, you can see the speaker holes for the radio, as well as the slight rub marks in the white paint.  Twisting the bottom of the bottle gets you the various AM stations (no FM existed at the time of manufacture, of course) and twisting the top of the bottle at the line where the 'Coke' ends will turn it on or off and adjust your volume.  There are no speaker holes in the 'Coke' side of the bottle, so when it is sitting with that face to the front, it appears to only be an old bottle of Coke that is in excellent condition.  The plastic of the clear parts of the bottle is that perfect shade of green!  The bottom of the bottle tells us that this was MADE IN HONG KONG and further that it was MADE UNDER AUTHORIZATION OF THE COCA-COLA COMPANY.  The word VOLUME appears in very small letters along the line where the clear green part of the bottle begins at the top, and the word TUNING appears on the bottom rim.  Just above that bottom rim are the station numbers embossed in the dark brown area.  The only wear to the bottle is some bottom ring scuffing from shelf wear.  It measures the same as any basic hobbleskirt Coke bottle of that time, being just under 8" tall.  It is $69.00.

7-Up Clock Sign.

This is an electric clock with a sort of 3-D effect from the opening around the main logo.  The clock works fine and keeps excellent time as well.  I would say that this one is fairly recent; most likely in the last 10 years, but still very cool.  It measures 17 1/4" each direction, and it is $47.00.

Coca Cola Flange Round Sign, Mexico.

This one is included because it is a bit different, being one that attaches so the sign is perpendicular to the wall instead of flat agains the wall.  It is from Mexico, as you can see, and most likely not more than 25 years old at most.  It is by no means perfect, having its shareof scratches in the paint, but it is double sided and very cool.  It measures 17 1/2" for the diameter of the round, and it is 19 1/2 or a bit more from the wall to the edge.  It is $39.00.

SOLD Old Galvanized Metal Coca Cola Bottle Crate.

We don't see as many of these as we do the six pack carriers or the wooden case crates.  I have photographed only the end of the crate here so that you can see the logo clearly.  I believe this to be sixties for the time period.  It is in excellent condition and would be a great way to display 24 of your favorite bottles!  It is $40.00.

SOLD Pepsi Cola Six Bottle Carrier.

We see quite a few if these for Coca Cola, but fewer for any other beverage.  This one is a possible repaint; I have not had one before so have nothing to go on.  As you can tell by the picture, the logo is double dot, and the logo appears on the other side as well. The ends of the carrier are unadorned.  It is is very nice condition, and it is MADE IN ATLANTA according to the bottom of the carrier.  It is $75.00.

SOLD Royal Crown Chest Cooler.

This one is in truly awesome condition.  More pictures on request, of course.  The drain plug is still there, which is one of the first things to go missing on these old chest coolers.  Also, the rubber seal is not only intact, it is still nice and flexible; not dry rotted at all.  The yellow rubber grips are still present on the wire bail handles, the bottle opener is still there on the right end,   The logo appears on the other side also, and there are no major dents at all on this piece.  A few minor scratches and dings, but no one has ever used it for a step stool or for a door stop.  It is $175.00.

Royal Crown Cola Outdoor Round Glass Dome Thermometer.

This is in such nice condition!  The dome over the face is glass, not plastic, so that is most likely why it is all in such good shape.  As far as I can tell, it is accurate; at least it reads the same as my CA/H thermostat!  It is about 14" in diameter, and it is $175.00.

7-Up Cardboard Sign, "Fresh up".

Here is another cardboard sign for 7-Up, with the old "fresh up" slogan.  The bicycle dates this one nicely to the same time period that the "fresh up" slogan was used.  Excellent graphics, colors are great.  Again, there is wear to the edges, and the boy's hand appearing at the left holding a 7-Up bottle is faded.  Like the sign above, this appears to be a section of a multi-section sign, most likely from a menu board in a soda fountain.  The measurements on this one are 28 1/4" wide and just shy of 20" in height.  Additional pictures are yours for the asking.  This one is $110.00.

Cardboard 7-Up Sign, 7-Up Float.

This has enjoyed good storage to be in this condition after all these years.  It is cardboard, rather than metal, and as you know, few of the cardboard signs survived.  By the logo and the clothing worn by the young girl in the picture, I would date this to the 50's; early 60's at the latest.  It has minor surface wear, mostly along the edges.  Colors are excellent, and graphics are outstanding examples of the period.  It just does miss 28" in width, and is almost 20" high.  I believe that this was a section of advertising in a menu board, probably at a soda fountain.  It is $85.00.

SOLD Dark Brown Orange Crush Bottle.

This is in great condition overall.  As you can see, there are abrasions to the ribs; what I call "roll marks" which you can eliminate if you wish with the application of either vegetable oil or clear nail polish.  I do not do those things to the items in the shop, however.  The paint is in excellent condition, with only a couple of the most minor nicks on close inspection.  The painted orange diamond logo on the front of the bottle reads "Orange-Crush T.M.  REG.  U.S.  PAT.  OFF.  Company Bottle".  The same area on the back of the bottle has a white paint diamond outline, and within the outline it says, also in white paint, "THIS SPECIAL BOTTLE PROTECTS THE DELICATE FRUIT FLAVOR AND FRESH TASTE", and in the bottom point of the diamond is a small white dot, centered, and just below that are two smaller dots, lined up diagonally like the '1' and the '7' of a clock face.  Above the ribs of the bottle, the glass is slightly 'pebbled' in texture.  There is quite a lot of embossing on the bottom of the bottle.  First, there is a 9, followed by what I am pretty sure is the Owens Illinois glass plant mark, beside which is a 4 and a 7.  Centered below the OI mark is the number 12.  Below this is Duraglass, written in script, then G 1168 below that.  All of this is encircled by multiple rows of embossed dots.  The bottle measures 7 3/4" tall.  There are some very old, smooth chips in the heaviest part of the glass at the base, but no cracks, and the throat and mouth are in excellent condition.  There is some stuff in the bottom of the bottle inside that I have not tried to remove; I will leave that to you.  The bottle is $38.00.

Aluminum Coca Cola Carrier, Inset Logo.

This one is what we like to call an 'inny', as opposed to an 'outie' logo.  The carrier is in good condition, with no severe damage, only the normal surface wear you might expect on this type of item.  The carrying handle slides down partially into the bottom of the carrier.  The red paint inside the logo inset is faded, more so on one side than the other.  This is not a reproduction, by the way.  The carrier is $65.00.

SOLD Aluminum Coca Cola Carrier, Embossed Logo, 6 Bottles.

This one is probably more recent than the one above, as this one says "Coke" on the two short ends of the carrier.  Coca-Cola appears on both long sides, and is embossed, making this one an 'outie'.  Included with this carrier are six 6 1/2 ounce bottles in the traditional pale green hobbleskirt design.  Four of the bottles indicate on the bottoms that they are from the EL CAMPO, TEX bottling plant, and the other two do not indicate their origins.  Carrier with bottles is $75.00.

Coca~Cola Electric Pendulum Wall Clock.

This is NOT the Sessions clock, just so that you know that up front.  On the back of the case, we are informed that the clock is made by MIRRO PRODUCTS COMPANY HIGH POINT, NORTH CAROLINA.  I believe that the entire case of this clock is plastic, although the look is excellent.  It measures 18" top to bottom and 12 1/4" in diameter across the face.  Just above where the hands are set, it says REG US PAT OFF.  Just below the 12 it says DRINK.  Below the 6, it says THE COCA~COLA COMPANY, and on the clear cover over the pendulum, it says in old fashioned script Delicious and Refreshing.  The pendulum moves soundlessly.  Really nice condition, no damage, it is $145.00.

Rectangular Metal Coca~Cola Tray.

This tray was made in 1972, Printed in USA, which is found on the rolled edge of the tray at the center of the bottom.  The back of the tray is entirely black, and at some point someone had used one of those sticky tapes that has a hook with which to hang the tray on a wall.  I have not attempted to remove any of the residue, as it does not affect the face-up appeal of this piece.  Only minor scratching and abrading are present on this tray after 30 some years; nothing that detracts from the look in any way.  It measures 13 1/4" by just over 10 1/2" OD on top.  It is $28.00.

SOLD 75th Anniversary Limited Edition Numbered Coca~Cola Tray.

12 1/4" in diameter, condition near mint (some very slight loss to the paint on the very edge.  You must look closely to see it.)  Here is the information on the back of the tray:

This is one of 150,000 serially numbered commemorative trays issued to mark the 75th anniversary of the Coca~Cola Bottling Works, Inc., Dallas, Texas.  This tray is a faithful reproduction of the original, authorized by The Coca~Cola Company in 1899.  It featured the portrait of Hilda Clark, a musical comedy star of that time, and set a precedent for using widely known personalities in advertising for Coca~Cola. 

Until the turn of the century, Coca~Cola was sold only at soda fountains.  Created by Atlanta pharmacist John Pemberton in 1886, Coca~Cola quickly became widely popular.  In 1899 two Chattanooga lawyers received the first "bottling contract" from The Coca~Cola Company with the right to bottle the soft drink in almost the entire United States.  Others soon asked for bottling contracts.

In 1902 the Coca~Cola Bottling Company was founded in this city and began bottling Coca~Cola in simple, straight-sided "Hutchison" bottles, and later in the famous "hobble skirt" bottle.

The bottle for Coca~Cola have chaged from a modest 6 1/2 ounces to the many sizes we have today.  Our bottling plant has added other soft drinks to provide an entire line of beverages to this community.  But Coca~Cola remains the favorite, the world's favorite soft drink and one of the best known symbols of our time.

Advertising items and memorabilia for Coca~Cola, like this reproduction, have become collectors' items.

In this, our 75th year, we pause to remember the past and to recreate a small part of that heritage.  We look forward to the next 75 years and to the privilege of serving this area with the finest soft drink in the world--Coca~Cola!  We hope you will enjoy using this tray as a memento of the anniversary year.

The number of the tray is No. 97373.  The tray was made in 1977, and it is $45.00.

Coca Cola 'Red Diamond' Waxed Paper Cups.

These are vintage Coca Cola paper cups that would have been used for vending machines.  I acquired a great many of these, still in the cardboard sleeves/boxes of 100 cups each.  Email me for price on an entire sleeve.  I am offering them singly here.  These are the 9 oz. 'red diamond' cups made by Sweetheart.  These would have been done right when the 'Coke' logo was being added to the existing 'Coca Cola' logo.  It is hard to read in my photo, because red does not always photograph well, but the printing in picture #4 says "ASK FOR IT EITHER WAY BOTH TRADE-MARKS MEAN THE SAME THING".  The Sweetheart logo is also present on the lower body of the cup, and inside the bottom rim, it reads "9-V, 9 OZ. AUTOMATIC VENDING COLD DRINK CUP MARYLAND CUP CORP. BALTIMORE MD. U.S.A."  These are all, obviously, pristine and unused.  The only price reference I have is an old Petretti's Coca Cola Collectibles book, published in 1996, in which these cups are shown at $2.00 each.  I am offering them for half that price, 8 years later!  $1.00 each.

Red & Black Coca~Cola Battery Operated Wall Clock.

While probably not the most valuable of my clocks, this is my personal favorite.  It measures 14" in diameter across the back, and again, there is no indication of who produced it.  It says 'Enjoy Coca~Cola' on the face, and the black area of the face has darker black diagonal stripes, which did not photograph here.  The numbers and logo are antique white in color, and the hands are a flat grey aluminum color.  The plastic face cover on this one is flat on the surface, and is inset into the red outer casing.  For some reason, this clock makes me think of checkers.  There are minor scratches on the face cover that do not affect either the appearance or the functionality of the clock, and of course it works!  It is $65.00.