Oil Company Advertising
1944 Mobilgas Calendar, Mobiloil Magnolia Trail
Comments: On the inside back center fold, there is a
48 star US Flag clearly depicted; just thought you
might want to see that so I photographed it. Each
month has a different picture and there are three
alternating slogans at the bottoms of the pages. May
was used as a doodle board; I'm guessing while
someone was on the phone. There is a very small
unobtrusive ink mark on June and July has a dog
eared corner. Corners are nicely square and there is
no tape on this one. Some creasing and color scuffs
present, but nothing that detracts from the overall
look (except for that May thing.) To put things in
perspective, we were still heavily engaged in WWII
at this time.
I took a photo of the August picture because it was
so bright and pretty, but also to include the
caption beneath the picture which I winced over as I
read it because of its unabashed racist terminology.
It says: "INDIAN HORSEMEN -- Descendants of a proud
race, these Indian horsemen and hundreds more from
various tribes, enact scenes of the dim past at
annual tribal gatherings at various places in New
Mexico each summer, where, annually, thousands of
their paleface brothers journey to enjoy this coming
together of the redskins to portray the free life of
their forefathers." The multiple use of 'various'
indicates that the author of the caption couldn't
tell one tribe from another and the use of the word
'brothers' seems nearly as inappropriate as
'redskins.' The last part of the sentence is rather
telling as well; 'free life of their forefathers' is
especially appropriate considering the present day.
Condition: Very good
Color: Yellow, red, white, blue, etc.
•Width: 12 1/2"
•Height: 25" open
1938 Mobilgas Calendar, Socony-Vacuum Magnolia Oil
Comments: All of the various iterations are
mentioned on this wonderful old calendar; Gargoyle,
Mobiloil, Mobilgas, Socony-Vacuum and Magnolia. All
twelve months are present; there is an ink mark on
July 9 which was evidently something special to the
original owner of the calendar. This calendar is a
remarkable educational tool, too; many historical
events are mentioned in each month and there are
quite a few that I was unaware of. The calendar is
in very nice condition for its age, especially when
you consider that it was a throw away or disposable
item. There is a broken off small corner to the
front; I have the piece and it will be included so
that you can mend it if you like. The outer (center
fold) edge has been taped, as have the hanging holes
and interior center folds of some of the pages.
Someone was pretty careful when doing that, so it
isn't extremely obvious and in my opinion does
little to harm the display presentation. Several
small edge tears have not been mended; do it or
don't, as you please. The upper background picture
for each month is the same, but at the bottom there
are three different gasoline, oil and grease
messages alternating from month to month.
Condition: Very good
Color: Red, white, blue, yellow, etc.
•Width: 12 1/2"
•Height: 23" open
Texaco Gasoline Station Premium Giveaway Soda Saver
Bottle Cap OC101.
Comments: This would have been an oil company
premium, or giveaway item you received for stopping
at your local Texaco Gas Station; probably in the
1950's or 1960's. The purpose of this item is to
reclose a soda bottle so that you wouldn't lose the
'fizz.' Place the cap on the bottle and push it down
to seal, then press the center plug to reopen the
bottle. The center plug seems to be made of hard
rubber or perhaps some sort of semi solid plastic.
Front shows the Texaco logo and back informs you
that it was gifted from THORN HILLS TEXACO Service
Station NEW GULF, TEXAS. On the bottom rim, it is
embossed SNAP-TOP MADE IN U.S.A. PATENTS 2.
586,440-162,993. I'm showing the punctuation between
the six digit numbers as commas, but they could be
periods; it's just too difficult to tell with the
printing being on the very edge of the rim. Photos
show it is in very nice condition and most likely
unused; there is surface crazing consistent with
plastics of this age.
Material: Plastic, metal rubber (?)
Color: Red with white
•Width: 1 1/2"
•Height: 1 1/2"