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www.bluemoonantiqueshop.com
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Gift Bags of
Tea or Gift Bags of Coffee! The perfect gift for co-workers, friends,
relatives; pretty much for everyone! The gift bag
will include our infuser, a box of Green Tea, two
packages of Rooibos Tea in the flavors of your choice,
and two packets of Kili Gold Ginger Drink for $15.00.
The products will be presented in a colored kraft
paper bag with tissue and decorations. If you want
a larger or different group of teas, let me know and I
will set it up for you.
Pictures Of The Week:
Stay tuned...
Newsletter #246
Sunday, July 11
Hello everyone! I've been back for a week now, so am counting
the days until mid-December when I can go again. Between now
and then, there's a lot to consider and a lot to be done to
insure the continued survival of the business. Don't
misunderstand; I am in no danger of going belly-up, it is just
that I believe it is a mistake to get too confident when things
are going at least reasonably well. I am a big believer in
always waiting for the other shoe to drop; it keeps me sharp.
BlingBling Plaza (Jewelry News)
As it turns out, I did find another source for the gemstone
cabinet that I require in order to move ahead with my current
pile of stones and pearls languishing in a box on my desk. I am
a bit more confident that it will arrive this week, so I have
gone ahead and begun the process of photographing. In order to
keep everything straight in these less than optimal conditions,
I have just put each item in a tiny plastic zipper bag and put
the info for each one on a round white sticker on the outside of
the bag. When the new cabinet arrives with all those little gem
jars inside, I will simply transfer both sticker and item to the
jar. With that in mind, I photographed the Sapphires yesterday
and will be loading those pictures and descriptions to the
website later today. You will find those
here when I've sent out the newsletter and made the
necessary alterations to the website. I think there are a dozen
Sapphires to be added.
If time permits, I will use the same method to keep track of
information for the South Seas Pearls that are awaiting their
turn to dazzle you with their beauty. If all goes well today, I
will have pictures of at least some of them done and they will
appear
here. I also have another Kasumiga Pearl to photograph; it
will appear
here
when it is ready, then I have some Confetti Quartz (also known
as Confetti Sunstone) to photograph and I think I will display
that on the
Loose Topaz & Quartz page since that's where I put the last
ones.
Kimono News
I've only just today realized that I haven't added the three
most recently acquired
Happis
to the website, so I will take care of that ASAP, and you should
see those either later today or sometime tomorrow. Have a look
at the page tomorrow for the fresh ones. Of course, the next
package is currently under construction; at this moment, I'm not
sure what is in it, but I do know that I have to have Kiro
concentrate on Men's garments and also on Happis, Hantens and
the Kasuri cottons as I have so few of those items just now.
There are definitely two jubans for men and several haoris in
the current group being put together, but other than that I will
be as surprised as you will be when the parcel is received.
Other News
One of the things to consider as a potential cornerstone of my
business is the Coffee and Rooibos Tea venue. The new owners of
the coffee shop a block down the street have opened with their
selection of coffees and used books. Love the idea of the
books; I read almost as voraciously as I watch DVDs, so now
there is a place that will buy my book discards. I was selling
them in my own shop, but since the new shop asks twice my price,
it is in their best interests to buy mine so that customers
going around the square don't make note of the difference.
However, the coffee part of their venue seems to be another
thing altogether; facts are currently sketchy as details come to
me in bits and pieces, but customers are telling me that the
coffee when consumed in its pure black form without the cream
and sugar enhancements tastes burned. The most usual comment is
'not as bad as Starbuck's, but definitely burned.' I am of the
opinion that this is not the fault of the owners, but the fault
of their supplier, since this shop does not roast its own
coffee. I have had one of the foo-foo coffees from there
(caramel macchiato) and it tasted the same as that particular
coffee purchased from any location. I choose that one on
purpose because since it is so very sweet, it is difficult to
get one that is undrinkable. I'm also being told that their
coffee is brought in already ground and already sectioned out
into parcels; I'm going to check on that because I did not see
any jars of whole bean coffee on display and I don't want to be
speaking out of turn by assuming that they are not selling bulk
whole bean.
With the closing of the shop by the previous owner, my coffee
sales increased by a small margin and with the reopening of the
shop by different (and MUCH more personable) people, I would
have expected my coffee sales to fall off, but this is not the
case. The reopening of the coffee shop has not affected my
coffee sales in any way and this was surprising to me before I
started hearing the 'burned coffee' comments; now it makes a
bunch more sense. Sometimes I think that having a business
pivoting on only one point is not as stable as one such as mine,
which has numerous venues. The argument would be that if a
business is based only on coffee (the books are space filler as
much as anything else, since the location is a sizable one) that
the coffee served/sold would be extremely good, since the
business owners would be able to pick and choose from various
roasters until they found the best of the best. For whatever
reason, that doesn't appear to be the case; perhaps because the
husband also has another business completely separate from this
one and the wife works a full-time job at one of those big
convenience store/truck stops. After examining the various
swatches of information, I'm betting that she found a way to buy
coffee for her shop from the same people that the C-store is
buying from. Obviously that would be the simplest way to
acquire a supplier; no searching or researching, just the
plug-and-play convenience of being able to buy from the first
source with which you have contact by way of your employment.
Almost everyone has had coffee from a C-store at one time or
another and rarely does that coffee evoke rave reviews from
demanding coffee drinkers such as myself, so without any
evidence to the contrary, I'm sticking to my theory for at least
the near future.
Almost any retail venue is cyclic, often without any reliable
pattern to the various peaks and valleys. When you have only
one essential product to offer, you do well during the peaks but
suffer with equal intensity during the valleys. For me, the
coffee business may be up or down at a given time, but I have
the gemstones, the fine jewelry, the vintage Japanese garments
and the antiques to level things out for each other whenever one
or another venue suffers from its cyclic depressions. At the
same time, I have to say that I have as many venues as I can
comfortably handle with any efficiency and that is only because
James is 99% responsible for the acquiring of antique
merchandise for the shop; he finds it, buys it, cleans/repairs
it if necessary, prices it and puts it out on the sales floor.
If I had to deal with that part of the shop, I would have to
discontinue at least one other venue and I'm simply not willing
to do that; but I do make it a practice to stay with the venues
I know and use myself so that I can at least be sure that I am
offering the very best possible in each of them to my very
valued clients.
That's it for now; thanks for reading and happy shopping!
Angie
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